Hadoop enables businesses to run applications on thousands of nodes involving thousands of terabytes of data.
Hadoop also offers a cost effective storage solution for businesses' exploding data sets.
Companies have always had to deal with lots of data in lots of forms. The change that big data brings is what you can do with that information. If you have the right technology in place, you can use big data to anticipate and solve business problems and react to opportunities. With big data, you can analyze data patterns to change everything, from the way you manage cities, prevent failures, conduct experiments, manage traffic, improve customer satisfaction, or enhance product quality, just to name a few examples. The emerging technologies and tools that are the heart of this book can help you understand and unleash the tremendous power of big data, changing the world as we know it.
Big Data is not only about the data within the corporate firewalls but also about data outside the firewalls too. Hidden inside these vast reservoirs of data are insights that are waiting to be exploited for favorable business outcomes.
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