Online Marketing and Business Development Manager / Executives
As Marketing and Business Development Manager, you will be an integral part of a small, entrepreneurial team in a fast-paced and dynamic startup environment. Through market research and continuous testing, you will develop and implement forward-thinking, creative marketing strategies aimed at generating leads, growing sales, and driving revenue. From addressing broad questions of brand positioning to the daily management of social media and other channels, you are constantly seeking new ways to raise awareness about DigiAds Technologies Pvt Ltd and convert leads to loyal customers. You will also assist our founder and CEO with partnership development and serve as the primary point of contact for external promotions and marketing partnerships.
Conduct market research and analysis to help inform consumer-facing design, communication, and product strategy.
Manage paid marketing channels and lead-generation efforts, i.e. Google AdWords, Facebook Ad Exchange, content syndication platforms, and email acquisition partnerships.
Manage email marketing programs and campaigns, including design, testing, tracking, and analysis.
Execute an up-to-date social media strategy across multiple platforms simultaneously.
Develop content marketing strategy around SEO, syndication, social sharing, and customer loyalty.
Support public relations efforts: liaise with PR professionals, conduct blogger and media outreach, and write press materials as needed.
Cultivate and manage partnership marketing opportunities: wholesale promotions, non-profit partnerships, content-sharing opportunities, affiliate programs, and strategic firm outreach.
Assist CEO/founder with B2B development strategy and outreach and collaborate with product and technology team members to launch seasonal promotions and site enhancements and evaluate new opportunities.
Desired Skills and Experience
Any graduate having 1 to 3 years of online experience (while experience in online marketing is preferred it is not required)
Strong verbal and written communicator. Strong interest in growing a business from the ground up and gaining startup experience
About this company
DigiAds Technologies Pvt Ltd is an innovative and entrepreneurial company engaged in custom software development with a digital advertising and marketing focus. We specialize in creating custom websites to communicate your brand, cater to your target audience and achieve your business objectives.