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CASE STUDY : 2
The price P per unit at which a company can sell all that it produces is given by the function P(x) = 300 — 4x. The cost function is c(x) = 500 + 28x where x is the number of units produced. Find x so that the profit is maximum.
Google.Com — The World’s Number One
Internet Search Engine
“A profitable dot.com is a rare thing. For one founded only in late 1998, and - ivorse - a dotcom that
includes advertising as one half of its business plan, Google’s progress is a feat. But then it could be argued
that Google has been flying in the face of conventional wisdom since its launch.”
- Neil McIntosh, ‘Seeking Search Engine Perfection,’ (The Guardian), January 2002.
Q 1.) VIRGIN MOBILE
Virgin Mobile, a leading branded venture capital organization, is one of the world's most recognized
and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Mobile Group has gone
on to grow very successful businesses in sectors ranging from mobile telephony, to transportation,
travel, financial services, leisure, music, holidays, publishing and retailing. Virgin Mobile has created
more than 200 branded companies worldwide, employing approximately 50,000 people, in 29
countries. Its revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion).
In Indian mobile market, Virgin mobile is a unique player based on its business model and
CASE STUDY : 1
ABC Ltd. is considering the acquisition of XYZ Ltd. The management of ABC believes that the cost of
goods sold could be reduced by 1.5 percent over the next 8 Years (due to purchasing economies) and
administrative expenses could be brought down by 3 per cent. The forecost of income statement of XYZ
under ABC is given under.
A GLOBAL PLAYER?
Coca-Cola, Unilever, McDonald’s, American Airlines, Disney club, and other such big brands come up with huge orders at tines for golf balls with their logos for promotional schemes. However, there is no mention of the producing country since these companies do not want to show that balls they deliver in the US are being produced in Asia, “Not only is our quality good enough; labour in India is cheap enough to churn out a much less expensive product in the end. Yet, the main threat to our industry comes from countries like Taiwan and China, who have already cornered a chunk of world markets in tennis, badminton, and squash rackets. This is primarily because of two reasons – slow response to our needs in tune with the market requirements from the government and lack of infrastructure. And most importantly, tags ‘Made