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Oracle CRM Technology Overview
The Oracle CRM Technology provides Java-based infrastructure software that is used to develop e-business solutions such as Sales, Marketing, Service, eCommerce, Contracts, and Interaction Center applications. It offers a common platform for developing applications with HTML, XML, and Java. It also provides user-friendly screens for centralized3 setup and administration. This Web-based interface is called the System Administrator Console.
JTT components include the following Core Services:
Core Services comprise a number of basic infrastructure capabilities, which are shared across CRM applications. These offer lightweight Java service execution for session management, cursor reuse, transaction management,error handling, global search, auditing, and more.
Application FrameworkrnThe Application Framework separates UI look and feel from application logic and content. It is a set of standards, templates, and Java interface classes that are used to compose a CRM application. The framework can be divided into three layers: View, Controller and Model. Each layer has several components. The View layer is responsible for presenting data and receiving user actions. The Controller layer sends messages between the Model and View layers. The Model layer contains all business data and logic and communicates directly with data storage.
Declarative TechnologiesrnDeclarative Technologies are tools for building and customizing business flows and application UI components (such as bins, graphs, and reports).The components include the Declarative Page Flows framework and the Declarative Components framework.
The Declarative Page Flows framework enables you to customize, upgrade,and troubleshoot the content and flow of JSPs within an application without making any modifications to actual code. The Declarative Page Flows framework is based on the abstraction of JSPs into named logical entities. Consequently, you can achieve efficient management of content and flows by utilizing the screens provided in the System Administrator Console.
The Declarative Components framework allows you to quickly build UI components that display application-specific data in personalizable Bins,Graphs, Reports, Graph/Reports, or LOVs. The coding requirements are minimal to nonexistent and the components can be published on Oracle applications.
Performance FrameworkrnThe Performance Framework optimizes application performance with a Java objects cache that is based in the middle tier.
XML Application IntegrationrnThe components of XML Application Integration include XML Services and XML Hooks.XML Services provides a XML and SOAP-based integration technology solution for all HTML-based applications. It is a framework that allows you to manage interapplication Web service sharing. In other words, you can use XML Services to send and receive business logic over the Internet from one application to another.XML Hooks is PL/SQL-based technology that provides an XML-based integration solution for form-based applications.
Security InfrastructurernThe Security framework provides a common infrastructure for single sign on, authentication, authorization, privacy, and auditing. It offers unified security features to enable end-to-end secure deployments. JTT augments Oracle 9i's already strong security capabilities and ERP's Application Object Library (AOL) to provide customers with a comprehensive security framework that protects customer assets from the Web browser interface all the way to the database. It deploys identification, privacy, authorization,and auditing security features across all deployment tiers and offers customers the flexibility to tailor these features to fit their unique business requirementsrnThe following is a list of what must be present for the CRM Technology Foundation to be implemented.
Middle Tier InfrastructurernApache 1.3.9 or abovernJserv 1.1
JDK 1.2.2 or abovernDiagnostics Framework OverviewrnThe interface for the Oracle CRM Technology Foundation Diagnostics framework allows you to troubleshoot any setup and installation problems of the technology foundation and certain participating applications.Additionally, it allows you to register and employ new diagnostic tests.The Diagnostics screens automatically launch when you click the Diagnostics tab of the System Administrator Console. The Diagnostics screens allow you to run test groups, run individual tests, manage test groups, manage tests, set default test input values, and register applications. For documentation about the Diagnostics screens, please see Oracle CRM Technology Foundation Concepts and Procedures.
Oracle CRM On Marketing uses the following solutions for successful lead generation and resurrection:
Unified Response Collector. Oracle CRM On Marketing extracts incremental knowledge at each customer touch point during campaign execution. The integrated, response-collection process uses progressive profiling to sequentially build customers' and prospects' profiles. A customized algorithm determines when the customer has crossed a critical threshold and is ready to be contacted.
Lead Management Module. Oracle CRM On Marketing performs detailed reporting to pinpoint the critical event or insight that triggered a prospect's readiness to be contacted. At this point, your Sales Department knows what is driving the customer's decision process. Your customers appreciate how well informed your Sales Department is regarding their specific circumstances, and your sales representatives understand the customer's needs before they make the call.
Central Campaign Launch Pad. Oracle CRM On Marketing's campaign execution solution provides detailed specifications of your target audience as well as the ability to launch multistage and multichannel marketing campaigns. You can launch the campaigns immediately, or use Oracle CRM On Marketing to send your campaign automatically at a specified date and time.
Real-Time Reporting. Standard reports display a large quantity of information that helps you to fine-tune future campaigns. They also provide the necessary metrics to adjust the course of a current campaign to make it more relevant and productive to your prospects and customers.
Integrated Vendor Ecosystem. Open APIs allow customers to choose best-in-class services from vendors. Instead of learning the different processing procedures and user interfaces of every vendor, Oracle CRM On Marketing provides a single, consistent interface to work with all vendors for all media channels.