1. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns & perform ongoing keyword discovery, expansion and optimization
2. Drive inorganic traffic to Happay's website, mobile site and mobile apps through search engine marketing across search engines such as Google, Yahoo and others to ensure max ROI
3. Analyse data from Google Analytics, AdWords, social media dashboards etc. to optimize campaigns and improve ROI & publish comprehensive regular reports on digital marketing to enable data driven decision making
4. Day to day planning, management and analysis of PPC channels (Google / Bing / Facebook / LinkedIn) to achieve and exceed channel goals, drive conversions and maintain profitability
5. Cover keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of website performance metrics, and optimization of campaigns
6. Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
7. Create, track, analyze and optimize paid search campaigns across Google, Yahoo and Bing.
8. Measure and report performance of paid search campaigns, and assess against goals (ROI and KPIs). Build insights based on analysis and collaborate with various stakeholders to incorporate them.
9. Monitor search trends, best practices, and techniques to ensure account growth and identify new opportunities like Retargeting Lists in Search Ads, Temporal Bidding Executions, Zipcode modifier keywords, Geo campaign breakout etc
10. Strategically build, manage, and optimize Search, Display, Youtube, GSP & Remarketing campaigns, primarily on Google AdWords, including other relevant B2B platforms
11. Drive the creation of new conversion flows to enhance display channel conversion.
12. Gather and analyse customer insights from marketing automation and CRM tools with introduction of other relevant analytics tools.
13. Analyze campaign performance with information from multiple data sources and make data-based optimizations & recommendations
14. Consistently meet and exceed minimum levels of performance on metrics like CTR, CPC, Conversion rate, etc.
15. Manage or assist with the management of Facebook and other social media advertising campaigns
16. Campaign Set Up (Build tightly-themed ad groups by keyword relevancy, Configure campaign settings, add negative keywords, etc.) & tweaking the ad copy. Make relevant suggestion for LP changes, enable UTMl tracking for all the campaigns, run experiments & manage the bids (Including creating custom automated bidding rules and regional or schedule-based bid adjustments)
17. Use Google Analytics, visitor behavior tools, and site optimization tools to deliver key insights for optimizing campaigns.
18. Identify, empanel, manage and grow new partners and affiliates around the globe with a focus on priority marketsMonitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate - generated revenues. Monitor and analyze affiliate campaigns and maintain target ROI
Experience with CPA, CPC, CPM and revenue share payment models
Monitor affiliates activity, analyze performance, identify areas of improvement, amp recommend ways to increase affiliate generated revenues.